Jillian Ewaschuk

Jillian had been a vegetarian for 10 years when she began to experience strong cravings for seafood. Eventually, she gave in and tried eating some and it proved to be delicious. It turned out that she had become gluten-sensitive and the seafood cravings were her body's way of trying to get more of the vitamins and minerals her system was no longer absorbing properly. Since then, she has become intensely interested in nutrients and increasingly baffled by the "food" industry.

Jillian not only has a flare for writing but also works at perfecting it, never settling for the easy phrase. Considering how many food blogs there are, she still manages to come up with a variety of intriguing subjects on a topic of great import to her, with her food allergies. Jillian's interview with the owner of a gelato shop in Ottawa South is excellent: a strong intro, not putting herself into the story more than necessary, and asking smart questions of the subject that led to strong answers. – Peggy Berkowitz

Frugal Foodie

A gluten-free pescetarian explores eating well on a budget.

Entries in Aspirational (1)

Sunday
Mar182012

Column: PC goes posh

Ever since the 1920’s, advertisers have been using Bernays’ and Freud’s psychological theories to exploit unconscious desires and manipulate people into buying the things they want, instead of the things they need. (Take a look at Adam Curtis’ documentary The Century of the Self for more on this; it’s worth it.) Consumerism has become the driving force of the economy, but what’s the next step? How do you make people keep buying in a culture already saturated with stuff? By letting them play make-believe and selling them luxury items.

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