Ever since the 1920’s, advertisers have been using Bernays’ and Freud’s psychological theories to exploit unconscious desires and manipulate people into buying the things they want, instead of the things they need. (Take a look at Adam Curtis’ documentary The Century of the Self for more on this; it’s worth it.) Consumerism has become the driving force of the economy, but what’s the next step? How do you make people keep buying in a culture already saturated with stuff? By letting them play make-believe and selling them luxury items.
A gluten-free pescetarian explores eating well on a budget.